Key facts
- MacBook Pro price in India hiked by Rs 70,000
- iPad and Mac lineup both affected by price increases
- Cause cited: AI-driven memory crunch raising component costs
Apple has increased prices of its iPad and Mac products in India, with the MacBook Pro bearing the sharpest blow — a jump of Rs 70,000. The hikes come as a global AI-driven memory crunch pushes up the cost of the high-bandwidth RAM and advanced storage that Apple's increasingly AI-capable devices require, squeezing margins and forcing price revisions across markets.
The shift reflects a wider industry reality: as Apple and its rivals race to pack more on-device intelligence into their products, the components needed to run those features — particularly high-performance memory — have become significantly more expensive to source. India, where Apple has been aggressively growing its premium device market and even ramping up local manufacturing, is not being shielded from these global supply pressures.
For Indian consumers, the timing is particularly painful. Apple had been gradually making inroads into the aspirational middle-class buyer segment, and price hikes of this magnitude risk slowing that momentum. The MacBook Pro has long been the machine of choice for creative professionals, developers, and students — communities that are now staring at a considerably higher bill.
The broader question is whether Apple will absorb any future cost increases through its expanding India manufacturing base — where it now assembles iPhones and is reportedly looking to extend production — or whether buyers here will continue to bear the brunt of global component cost swings. For now, those in the market for a new Mac or iPad face a straightforward reckoning: pay more, or wait.